As an industry specialist, I’m keenly aware that the quality of what we put in our bodies impacts our entire society.” ![]() Rienzi also noted: “Energy and immunity play an essential role in performance, wether insider or outside the gym. We’ve done a tremendous amount of research and taste testing, and the timeliness for and the need for it is now.”ĭave Rienzi (left) and Dany Garcia (right) co-own ZOA Energy. She said: “Our approach has always been ‘how are we developing a strategy that’s built fundamentally on our value proposition?’ We’re going to be transparent and consumer-facing, because that’s how we are in entertainment.”īy taking ZOA, Garcia added: “You’re getting the boost you need for the day, and you’re actually taking care of yourself at the same time. Garcia stressed how celebrities-backed brands can usually draw tremendous public attention, but ZOA’s ultimate goal is to create an authentic image with quality products. “Throughout all my endeavors, I’m committed to cultivating the human experience and providing tools to be and perform at our best.” “I am delighted to share ZOA with the customers we passionately serve,” Garcia, who also owns XFL, said. Rienzi and Garcia, the high-profile couple in the fitness industry, note how ZOA is not only a healthy alternative to those market incumbents, but it can be consumed to help enhance performance for sports enthusiasts as well. energy drinks market has been led by only a few companies accounting for more than 80% of the total share, according to data from Mordor Intelligence, and their products have been long associated with potential health risks. “We’re all consumers of energy drinks, and none of us has ever found one that we really felt we want to stick with.” “There are four founders, and all of us have had in our minds that we would like to enter the energy drink category literally for years,” Shulman said. Maye is getting ready for his second season as a starter at North Carolina and is a projected top 5 pick going into this year for the 2024 NFL draft.įollow us on Twitt er and like our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes and opinions.Launching ZOA, “a true disruptor” in the beverage sector, is a no-brainer for Shulman as the seasoned investor who has successfully managed a portfolio of CPG brands, including VOSS - a Norwegian bottled water company in which The Rock previously acquired a stake, noted how there hasn’t been a healthy alternative for energy drink shoppers until recently. With a diverse set of stories and experiences, they’re driven, hungry, talented and ready for ZOA to help fuel them to greatness.” “I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game. ![]() ZOA gives people that power, that unique energy to fuel themselves and fuel others around them – that’s why I’m super pumped about uniting all of The Rock’s Warriors under one roof. Not just during their championship games or in the classrooms, but every day in the game of life. “I know from experience the grit and hard work that’s required of these college athletes to get the job done. “Through this first-of-its-kind NIL expansion program, ZOA Energy will bring together some of the greatest college athletes of our time,” The Rock said in a statement. The Rock released the following statement on the partnership with the athletes: We are proud to announce: THE ROCK'S WARRIORS ![]() The announced the signing of the following seven athletes: Maye, Ohio State’s Marvin Harrison Jr., Georgia’s Brock Bowers, Miami’s Kamren Kinchens, Austin Peay’s Hansel Enmanuel, LSU’s Angel Reese, and Florida A&M’s Amaya Gainer.Įach of the athletes to receive an endorsement deal was hand selected by Johnson who played college football at Miami before becoming a star in the WWE and as an actor on the big screen. On Wednesday, Maye was one of seven college athletes to sign a NIL deal with Dwayne “The Rock” Johnson’s ZOA Energy brand. North Carolina quarterback Drake Maye is expanding his NIL portfolio ahead of the 2023 college football season.
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